If he's noticed this, he's soiling himself.
I was congratulating myself on being the 6th Google hit for "El Naschie". For the hell of it I googled "محمد النشائي" i.e., Mohamed El Naschie in Arabic. We are the third hit. How about just plain El Naschie "النشائي"? Second frikken hit.
And by the way, speaking of omigod type stuff. This Sunday's traffic, depending on which statistic you look at, was two to four times last Sunday's.
محمد النشائي All El Naschie All The Time محمد النشائي